Demographics

• 53% from the United States, 27% from Europe
• Majority earning over $100,000 annually
• Majority aged between 25-44 years

Influence

• C-Suite executives, senior-level professionals, directors/VPs, and business owners/founders form the majority of our audience
• 86% have decision-making authority or influence

Function

• Highly represented in product, marketing, operations, and sales
• Also present in finance and HR sectors

Why work with us?

1. Highly engaged audience. Our subscribers aren't just readers; they are influencers, decision-makers, and thought leaders. They actively engage with our content and use it as a resource for their work.
2. Premium demographic. Our readers are high-income earners, making them a desirable demographic for many advertisers.
3. Decision-making power. With 86% of our audience having decision-making authority or influence, your advertisements will reach those capable of making purchases or influencing others to do so.
4. Content integration. We work with advertisers to seamlessly integrate their message into our newsletter in a way that feels natural and beneficial to our readers.

Ad formats

• Sponsored post (view example)
• Brand deep dive (view example)